Growth & Marketing

A controlled experiment methodology for comparing two versions of a product, webpage, or feature to determine which performs better based on statistical evidence.

The process of forecasting, monitoring, and managing the timing of cash inflows and outflows to ensure adequate liquidity for business operations and growth.

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

The total cost of acquiring a new customer, including marketing, sales, and associated expenses.

A systematic methodology for discovering and validating customer problems, needs, and market opportunities through direct customer interaction and feedback.

A business model offering basic services for free while charging for premium features.

Data-driven marketing approach that uses creative, low-cost strategies to help businesses acquire and retain customers rapidly.

A metadata tag using the # symbol to categorize and discover content on social media platforms.

A marketing strategy that leverages endorsements and product mentions from influencers to reach their established audiences.

The process of repeatedly refining and improving a product, feature, or process based on feedback and learning.

A key metric for subscription-based businesses that measures the predictable revenue generated each month from active subscriptions.

A specialized segment of a market targeted by a business focusing on specific customer needs.

The process of introducing new users, customers, or employees to a product, service, or organization.

The unique professional identity and reputation that an individual cultivates and promotes to differentiate themselves in their field.

The degree to which a product satisfies strong market demand, indicating that customers are willing to pay for and use the product.

The ability of a business to keep customers, users, or employees over time.

Understanding the direct revenues and costs associated with each unit of your product or service, essential for determining business model viability and scalability.

The unique, hard-to-replicate advantage that sets a business apart from competitors.

A comparison method that measures business performance by comparing the same period across different years.