Essential startup terminology for founders and entrepreneurs
Practical examples showing how terms apply in real scenarios
Connected tools and calculators for key business metrics
Regular updates with emerging industry terms and concepts
Explore by Category
Dive deep into specific areas of startup knowledge
Funding & Investment
Venture capital, angel investing, valuations, and funding rounds.
Business Models & Strategy
Revenue models, competitive strategy, and business planning frameworks.
Finance & Metrics
Financial health, KPIs, unit economics, and performance measurement.
Marketing & Growth
Customer acquisition, growth hacking, and marketing strategies.
Product & Technology
Product development, tech infrastructure, APIs, and development concepts.
Team & Operations
HR, equity compensation, legal structure, and operational processes.
Creator Economy
Content creation, monetization, and creator business models.
Canadian Startup Ecosystem
Canadian funding programs, tax incentives, and regulatory framework.
Future of Work
Remote work, distributed teams, and modern workplace practices.
Essential Terms
Start with these fundamental startup concepts
A/B Testing
A controlled experiment methodology for comparing two versions of a product, webpage, or feature to determine which performs better based on statistical evidence.
Angel Investor
High-net-worth individuals who provide capital to early-stage startups in exchange for equity ownership.
Burn Rate
The rate at which a company spends its cash reserves, typically measured monthly, crucial for understanding how long a startup can operate before needing additional funding.
Cap Table
A capitalization table showing the ownership percentages, equity dilution, and distribution of equity securities in a company across shareholders, investors, and employees.
Cash Flow Planning
The process of forecasting, monitoring, and managing the timing of cash inflows and outflows to ensure adequate liquidity for business operations and growth.
Customer Acquisition Cost (CAC)
The total cost of acquiring a new customer, including marketing, sales, and associated expenses.
Top 5 Tools for Founders
Essential tools to help you understand and apply these concepts
Startup Calculator
Calculate CAC, LTV, burn rate, valuations and more
Product Roadmap
Prioritize features and plan your product strategy
Customer Insights
Assess product-market fit and gather feedback
Data Visualizer
Create charts and analyze your business data
Compounding Visualizer
Model financial growth and investment returns
Glossary Updates
Get notified when we add new terms and definitions to the glossary.