A capitalization table showing the ownership percentages, equity dilution, and distribution of equity securities in a company across shareholders, investors, and employees.
The movement of money in and out of a business, representing the actual cash received and spent during a specific period.
The process of forecasting, monitoring, and managing the timing of cash inflows and outflows to ensure adequate liquidity for business operations and growth.
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
The total cost of acquiring a new customer, including marketing, sales, and associated expenses.
A systematic methodology for discovering and validating customer problems, needs, and market opportunities through direct customer interaction and feedback.